Held in San Jose on March 18, The ICT Green Boot Camp  Features Interactive Panel Discussions on Green Design and Market Access, Policy and the Low-Carbon Economy and Business Opportunities in Green ICT

 It looks like the TIA has gotten on the sustainability bandwagon – and not a moment too soon. This workshop/boot camp should provide an excellent overview on why and how environmental performance is rapidly becoming a must-have checkbox for the electronic equipment being purchased by many government agencies and corporations. Although this half-day event is intended primarily for tech managers and a bit further up the food chain than I’d normally be writing about here, the topics they’re talking about are driving how we will design the next generation of telecom and data center equipment. Even if the topics are too high-level to be of interest to you or any other engineering staff, it would be worth you while to talk someone in the marketing department into attending.

WHEN
Thursday, March 18, 2010
8 a.m.-8:30 a.m. Registration/Breakfast
8:30 a.m.-12:30 p.m. Program

WHERE
Holiday Inn-San Jose

 If you’re already sold on going, click here for per-registration. If you need some more convincing, here’s a quick preview of what’s going to be covered:

 Panel 1 (8:30 a.m.): Green Design and Market Access

How do companies ensure market access when designing products that could end up being banned from retailer shelves or stopped at borders? Learn about recent developments in material restrictions and take-back requirements impacting electronics, medical device and children's product industries as they navigate regulations in the U.S., Latin America, Asia-Pacific and Europe. Find out how new HSF Mark will enable consumers to identify hazardous-substance-free products. Hear about a joint venture case study in which a service provider and manufacturer joined to offer an eco-friendly phone. This panel offers somewhat scary insight into why "business as usual" is no longer an option - as well as what to do about it!

 Panel 2 (10 a.m.): Policy and the Low-Carbon Economy in the Information Age

Learn from the experts about ICT's role in achieving national and state energy and environmental goals through reduction of energy consumption and carbon emissions. How is government policy affecting the development of smart technology markets such as smart grid and smart buildings? And how are companies adapting to address the new challenges and opportunities created by government policy? This panel will enable you to know how best to be proactive and reactive in an increasingly carbon-aware environment.

 Panel 3 (11:15 a.m.): Business Opportunities in Green ICT

Panasonic, Verizon, nPhase and Nokia Siemens Networks are among the high-tech companies leading the way when it comes to finding the money in Green ICT. Companies competing in an increasingly environmentally-aware world are faced with difficult, sometimes conflicting decisions about going green. Long-term choices, strategic decisions, brand management and alignment with the customer are critical to ensuring that the company's bottom line is kept healthy. Learn from experts about their diverse paths in finding business opportunities.

PRE-REGISTRATION RATES (through March 17)

TIA Members: $89
Non-Members: $139

ON-SITE REGISTRATION
TIA Members: $99
Non-Member: $149

 To pre-register, follow this link - http://www.tiaonline.org/news_events/events/green_bootcamp_reg.cfm