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What are People Saying?

Did you ever wonder how the circuit boards and silicon chips inside your personal computer or cell phone were designed? This book walks you through the process of designing a city on an alien planet and compares it to designing an electronic system. The result is a fun, light-hearted, and entertaining way to learn about one of the most important -- and least understood -- industries on this planet.

John Barr, Managing Director, Robertson Stephens     

It's about time for a book that makes EDA understandable and accessible to those who are not EDA experts. This book will help put EDA on the map as a vital technology behind today's electronics revolution.

Richard Goering, EDA Editorial Director, EE Times     

One of the most difficult aspects of teaching is to break down complex concepts and make them understandable without trivializing them. Max and Kuhoo have taken a complex world, foreign to most, full of algorithms and methodologies that make no sense to any normal person, and reduced it to a well-organized city with large, clear street signs and devoid of shifty characters and potholes. Although this book is intended for novices, even EDA experts can snatch this opportunity to step back and see how "they" look at "us."

Gabe Moretti, Tech. Analyst and Editor: Semiconductors and EDA, EDN Mag., Cahners Business Info.: a Reed Elsevier Co.     

As Electronic Design Automation is becoming recognized as the driver for the Electronics Industry, it has become important for more and more non-technical professionals to be EDA knowledgeable. If you fit this category this is a "must read" book. If you fall on the technical side, you should read it for the humor and you probably will find some of those fill-in-the-gaps technical answers you've always wondered about.

Gary Smith, Chief Analyst for Design and Engineering, Gartner Dataquest     

This book is a superb introduction to the technologies that are essential to the creation of virtually every electronic system and device on Earth. For anyone with even the slightest interest in electronics, the growing role it plays in our lives, and its immense potential to make every life better, this book is a "must read."

Pamela Parrish, Executive Director, EDA Consortium