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        <title><![CDATA[TB-Blog - TechBites]]></title>
        <description><![CDATA[TechBites - The Science and Technology Collaborative Community]]></description>
        <link>http://www.techbites.com/</link>
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                <guid isPermaLink="false">1978-486</guid>
	            <title><![CDATA[Caveat emptor: Seven warnings to heed while reading datasheets: Both sides of the fence]]></title>
	            <link>/201002051978/myblog/blog/z0028-caveat-emptor-seven-warnings-to-heed-while-reading-datasheets.html</link>
	            <description><![CDATA[
	            	            I started out my technical career designing DRAMS at Intel and we certainly wanted to have the most impressive datasheets in comparison to our Japanese and American competitors. The temptation was to cherry-pick the ICs used to characterize our new DRAM in the hopes that the impressive specs could be backed up by a fab getting enough yield to make money.

Intel eventually left the IC memory market for DRAMS because they couldn't stay number one or number two.

In EDA I've worked in marketing and created glossy brochures extolling the virtues of my software tools, making them sound overly impressive and powerful.

You're right, buyer beware when reading vendor information.	            ]]></description>
                <category><![CDATA[TB-Blog]]></category>
                <pubDate>Fri, 05 Feb 2010 16:22:49 -0600</pubDate>
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